Nishikori signs with Sony
NBTA student and Japanese tennis sensation Kei Nishikori has signed with Sony, and according to the press release he will promote the company worldwide and endorse a wide range of Sony products. He will also wear the Sony logo on his right sleeve during official competition. Word in the locker room is that this is a pretty big deal, and maybe even a record breaker in terms of tennis sponsorship.
Here are some photos of the press conference, and a couple where you can see the Sony logo on Kei’s sleeve.