Nishikori at Sony event in Tokyo
Nick Bollettieri Tennis Academy student, Kei Nishikori, is one of the three global ambassadors of the Sony brand and recently spent a full day with the company last Monday the 17th in Tokyo. Sony was celebrating their official sponsorship of the governing body of soccer, FIFA, and brought Kei in to help promote their marketing efforts.
Kei spoke about his role as a Sony spokesperson, his love for soccer (specifically Liverpool), and the soccer team he played for in his younger days. Kei’s popularity has risen off the charts in his home country of Japan and the media turnout for this event was incredible.
Here are some photos: